Would You Rather Pay or Collect?
28 December 2022
By Jean-Philippe Claude

Would You Rather Pay or Collect?


As investor and Real Estate visionary, Thierry Joubert aka “Thierry Collect” tells us: “You have only two choices in life. Pay or Collect.” In Thierry’s meteoric rise as an investor, he acquired just over 225 units in Quebec’s secondary markets in a very short time span. In this interview, he asks us to consider how we can set up our lives to collect passive income, instead of paying out money we earn through active labor. 

Thierry also shares his experience building Real Estate partnerships, growing up as the child of a single mother, building his portfolio despite difficult market conditions and his vision for the social change he wants to engineer with the profits of his Real Estate empire. 

If you are looking to escape the rat race and start “collecting” the benefits of being a real estate investor, this episode is for you!


What we learned from Thierry Joubert in this episode:

  • How a 70-hour-a-week worker can achieve financial success as a real estate investor.
  • How a $20 cash flow led to multiple properties. 
  • What was it like to build a real estate business from scratch?
  • How to find the people you need to grow your business.
  • Thierry’s amazing school project. 

Success Quotes:

“Understand that real estate is a people’s game.” – Thierry Joubert

“When you meet someone, ask them where they want to go and focus on the address, not the GPS.” – Thierry Joubert

“A tenant is the client, your client. You need to add value and give service.” – Thierry Joubert


00:00 – Intro

00:53 – Thierry talks about a little bit about his journey through life that has led him to become a real estate investor.

04:40 – From being in a collections agency to a real estate investor… Thierry tells us his story. 

12:01 – What was it like to really build a real estate business? Thierry talks about his business model. 

16:56 – Thierry shares his secret recipe for finding the right people for his business.

22:13 – Thierry reveals the core values of his team. 

23:30 – Thierry talks about his school project and how it’s different from other schools. 

29:15 – Thierry discusses things we aren’t talking about in the real estate industry that we should.

31:59 – Ways to connect with Thierry Joubert.

32:44 – Outro

Connect with Thierry Joubert here: 





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